BRAND IDENTITY + TAGLINE
Teach for Thailand
For change that counts
Evolving the brand’s strategy, voice & tagline.
A refreshed identity for Teach For Thailand, marking over a decade of impact in education, one classroom at a time.
Unified thinking, bilingual execution.
The brand strategy, personality, and tone of voice were developed in English with Thai translation in mind, laying the foundation for a modern, dynamic visual identity created in the second phase.
Change, with real impact.
The tagline “For change that counts” or "เพื่อการเปลี่ยนแปลงที่มีความหมาย" isn’t just a call to action. It’s a promise.
The line speaks to Teach For Thailand’s mission of creating meaningful, measurable change in education. Every effort, every teacher, every classroom is part of a bigger shift toward equity and opportunity.
Credits
Client — Teach for Thailand
Visual Identity — Sean Chilvers Design
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© Pimwadee Lai