Hello.

I'm Pim.

About

BANGKOK →  SINGAPORE →  LONDON

Pim is a creative leader with a reputation for fostering original thinking and a drive for excellence.

A versatile problem-solver, Pim has led regional campaigns for global brands. Her experience spans across creative tech campaigns, social, digital and OOH activations, to XD/CX and branding projects.

When it comes to her work, Pim believes in simplicity, craft and experimentation. For herself and her teams, Pim strives to elevate everyone and everything around her — and have fun along the way.

Experience

Creative Director — BMB Agency
2024 — Samsung / The White Company / Breast Cancer Now / Buldak / Krafton "Dark and Darker Mobile" 
Creative Director — TBWA\Media Arts Lab 
2021-2023 — Apple
Managed creative teams in Singapore and Thailand. Collaborated with teams in India, Australia, Singapore, Thailand and Los Angeles. 
Worked directly with MAL's LA Global office and Apple's Global MarCom + APAC MarCom team.
Creative Director — Vayner Media 
2020-2021 — SK-II / Prudential PLC
Managed creative teams in Singapore and Thailand.
Creative Director — R/GA 
2018-2020 — Netflix / Samsung / UOB / Singlife / ComfortDelGro - Zig / Closeup / Shiseido
Collaborated with teams in Tokyo, London, Shanghai, Sydney.
Associate Creative Director — R/GA 
2016-2018 — Uber / Netflix / Closeup / Dutch Lady Milk Industries / Ascendas Bridge+ / DBS / Fairprice - Unity / Rexona / Nikon
Collaborated with teams in Tokyo, Shanghai.
Senior Copywriter — Dentsu 
2015-2016 — Uniqlo / SkillsFuture
Senior Copywriter — BBDO 
2013-2015 — Guinness / Mercedes Benz / Esso LPG / HP Printers / Anlene / SK-II
Copywriter — Saatchi & Saatchi, Singapore
2011-2013 — Olay / Head & Shoulders
Copywriter — Saatchi & Saatchi, Bangkok
2010-2011 — Olay

Awards

Logo_Cannes-min

6

Logo_DAD-min

6

Logo_OneShow-min

5

Logo_Andy-min

3

Logo_Ciclope-min

2

Logo_Spikes-min

8

Logo_Webby_2-min

2

Logo_LIA-min

3

Logo_Cristal-min

5

Logo_TheGongCCA-min

7

Logo_Shots

2

Logo_TheDrum-min

1

Press & Recognition

2024

The Webbys

Jury Member

Videos - Branded

2023

The Webbys

Jury Member

Advertising, Media & PR

2023

The Webbys

Jury Member

Websites & Mobile Sites

2022

Ciclope Global

Grand Jury Member

Visual Effects

2022

Ciclope Global

Grand Jury Member

Colour Grading

2022

Creative Circle Award

Jury Member

Mobile & Digital (Singapore)

2019

Creative Circle Award

Jury Member

Brand Experience & Activation (Singapore)

2019

Ngee Ann Poly Comms

Guest Lecturer

2019

Mentorship Program

Mentor

2018

Creative Circle Award

Head of Jury

Panel Discussion

2018

Creative Circle Award

Jury Member

Brand Experience & Activation (Singapore)

2018

Creative Circle Award

Jury Member

Direct (Singapore)

2018

IAS Hall of Fame

Creative Lead of the Year

Nominee

2017

IAS Hall of Fame

Rising Star of the Year

Finalist

2014

Creative Circle Award

NexGen Challenge Winner

1st Place in Young Creatives, Professional Category (Singapore)

2014

Creative Circle Award

Young Creatives of the Year

Winner (Singapore)

2013

Cannes Lions

Young Lions Competition

Participated as Art Director, represented Singapore

2013

MediaCorp

Young Creatives Print Competition

1 Gold, entered as Art Director

2013

Spikes Asia

Young Spikes Integrated Competition

First runner-up

GET IN TOUCH

pim.lai @ gmail. com

© Pimwadee Lai

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