BRAND IDENTITY
noah
Verbal brand identity
Standing out by shaping the brand voice.
noah is a digital health clinic tackling the things men don’t always want to talk about, from erectile dysfunction and premature ejaculation to hair and weight loss.
As an early leader in men’s digital health, noah had a head start. But as the category grew, competitors caught up with increasingly distinctive brands of their own. To stay ahead, noah needed a voice that was unmistakably theirs.
Talking the awkward out of men’s health.
The challenge was to give the brand a credible voice that stands out, while making sensitive subjects feel less clinical and intimidating.
The result was a verbal identity built around empathy, clarity and a well-judged dose of wit, giving noah a distinctive way to talk about the things men don’t always want to talk about.
Credits
Client — Ordinary Folk | noah
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