Guinness
Guinness Draught in a Bottle
Your favorite pint, now in a bottle.
To convince Guinness fans that Guinness Draught in a bottle is nothing but their favorite pint in a different packaging, the familiar Guinness pint iconography was reimagined within the design language of the bottle.
The message was simple, letting the visuals do the talking.
Metallic gold was the contemporary palette of choice and traditional lithography printing was used to allude to the old and the new coming together.
Awards
Cannes
Gold in Outdoor - Poster Craft - Traditional Illustration (2014)
Silver in Press - Magazine: Illustration (2014)
Silver in Press - Magazine: Alcoholic Drinks (2014)
Silver in Press - Magazine: Art Direction (2014)
Silver in Outdoor - Indoor Posters: Drinks (Alcoholic & Non-Alcoholic) (2014)
London International Awards
Gold in Poster - Art Direction Campaign (2014)
Silver in Poster - Use of Illustration Campaign (2014)
Bronze in Poster - Consumer Campaign (2014)
Andy Awards
Silver in Out of Home - Graphic Design (2014)
Bronze in Out of Home - Beverage - Alcohol (2014)
Cristal Awards
Print Craft - Illustration (2014)
Press - Art Direction (2014)
Press - Drink (2014)
Outdoor - Art Direction (2014)
Outdoor - Drink (2014)
Adfest
Gold in Outdoor Lotus - Best of Beverages (2023)
D&AD
Un, Deux, Trois, Quatre / Graphite Pencil in Outdoor Advertising - Poster Advertising Campaigns (2014)
Deux / Graphite Pencil in Outdoor Advertising - Poster Advertising Campaigns - Free Format (2014)
Trois / Graphite Pencil in Outdoor Advertising - Poster Advertising - Free Format (2014)
Un, Deux, Trois, Quatre / Wood Pencil in Crafts for Advertising - Illustration for Advertising (2014)
Trois / Wood Pencil in Art Direction - Art Direction for Poster Advertising (2014)
One Show
Silver in Collateral Design - Point of Purchase and In-Store - Series (2014)
Uno / Merit in Collateral Design - Point of Purchase and In-Store - Single (2014)
Deux / Merit in Collateral Design - Point of Purchase and In-Store - Single (2014)
Merit in Print craft - Art Direction - Single or Campaign
Merit in Collateral - P.O.P. and In-store - Campaign
Spikes Asia
Un, Deux, Trois, Quatre, Cinq / Gold in Print - Magazine - Print: Drinks (Alcoholic & Non-Alcoholic) (2014)
Quatre, Cinq / Silver in Print & Poster Craft (2014)
Un, Deux, Trois, Quatre, Cinq / Silver in Outdoor - Indoor poster: Drinks (Alcoholic & Non-Alcoholic) (2014)
Deux / Shortlist in Design - Posters (2014)
Trois / Shortlist in Design - Posters (2014)
Credits
Client — Asia Pacific Breweries Singapore / Agency — BBDO Singapore
© Pimwadee Lai