TVC / ONLINE
Apple
Full House
Relax, iPhone's got you covered this Ramadan.
Apple shows Malaysians how iPhone can keep up during the country's biggest cultural (and most chaotic) moment of the year — Eid al Fitr, or Hari Raya, as it's more commonly known in Malaysia.
Ultra big families meet Ultra Wide lens.
In Malaysia, families go all out for Hari Raya, therefore group photos are a must. But when families run extra large, it’s a struggle to fit everyone in.
We let the lyrics do the talking with a track by Malaysian rapper, MeerFly.
"Lai lah! Lai lah!" means "Keep on coming! Keep on coming!" — iPhone's challenge to the endless stream of family members entering the shot.
Says MeerFly about the track, "I want this song to reach somebody out there, when they need an energetic boost to face their day. It’s about facing, and not running. LAI LAH. Never run from obstacles and challenges.”
Credits
Client — Apple / Agency — TBWA\Media Arts Lab Singapore
Production House — Holy Momma / Director — Owen Trevor Black / Editor — Joe Morris
Music — "Lai Lah" by Meerfly
© Pimwadee Lai