WEBSITE
Closeup
Love For All
A web experience founded on the belief that everyone has the right to love and be supported.
Closeup, Unilever's toothpaste brand, has long stood for bringing people closer together through fresh breath confidence.
Love For All is Closeup's global "do" platform, designed for users to receive credible help, inspiration and tools in navigating all types of relationships without the fear of being judged.
A platform fueled by love, guided by research.
Our research says counselling is the most sought form of support by people in unconventional relationships. Yet people want to remain anonymous when seeking advice, but there are no established credible sources online.
Closeup partnered with Psychologist, Author and Harvard Lecturer Dr. Holly Parker to bring genuine support and provide guidance for provide guidance through various stages of relationships, as well as addressing relationships across different cultures, religions, genders, races and other taboo topics.
A global project built by a multidisciplinary team.
We held workshops, explored strategies and concepts, designed experience principles and journeys, developed wireframes and the website's visual and verbal design.
Teams involved: Strategy / Tech / Experience Design / Creative
Credits
Client — Closeup
Agency — R/GA Singapore
© Pimwadee Lai