DIGITAL / DATA-DRIVEN
Uber
Year With Uber 2017
Turn your riding habits into a unique, data-driven music video.
To remind riders and thank them for journeying with Uber, Year with Uber was born: a web experience that celebrated riders’ 2017 by turning their trip data into a bespoke, modular music video.
Each scene, lyric & data point was unique to the user.
A custom story-builder engine generated each rider's video sequence from 5,184 possible permutations. Every scene, lyric, and data point was made unique to the rider and the region. Every line translated to their language of choice.
A big hit in all 11 countries.
The campaign saw a staggering 275% brand uplift during the campaign period, with 1.90M unique visits where users spent an average of 2.02 minutes watching the film. 7 out of 10 even stayed until the end.
Awards
The Webby Awards
Webby Honoree in Best Use of Animation or Motion Graphics (2018)
Spikes Asia
Bronze in Digital Illustration, Digital Craft (2018)
Shortlist in Consumer Services, Digital (2018)
Best Ads on TV
Top 6 in Jan (2018)
Singapore Creative Circle Awards (The Gong Show)
Silver in Best Use of Data, Mobile & Digital Gongs (2018)
Bronze in Best Use of Digital Platforms, Mobile & Digital Gongs (2018)
IAS Hall of Fame
Best Digital Campaign (2018)
Credits
Client — Uber / Agency — R/GA Singapore
Animation Studio — Le Cube / Audio — Fuse Adventures in Audio
Composer — Jon Daou
© Pimwadee Lai