FILM / BTS / OOH / DIGITAL
Apple
Those That Follow
A horror film for Thailand, shot on iPhone in low light.
Apple proved to Android-dominant Thailand that iPhone 13 Pro’s camera is best-in-class, even in low-light conditions, by tapping into Thailand’s superstitious nature to create the brand’s first-ever horror film.
Directed by acclaimed horror director, Parkpoom Wongpoom, Those That Follow drew on local spiritual beliefs of Phi Ta Khon or ghosts following people.
A hallucinatory tale of karmic revenge.
The story follows two teens on the run after a robbery goes wrong. They attempt to lay low at a local ghost mask festival, but soon learn that there’s no hiding from their sins, no matter what mask they wear.
Behind the scenes of Those That Follow was iPhone.
We shot the entire film in low light settings, while demonstrating key product features. Resulting in a perfect blend of horror and Thai beliefs that proved what iPhone was truly capable of.
Alongside the horror short, we also shot a BTS film to capture the director, cinematographer and crew shooting with iPhone.
Announced on Bangkok's most haunted site - the infamous Ghost Tower.
We took to the Sathorn Unique Tower or more iconically known as Bangkok's Ghost Tower, an abandoned skyscraper in the heart of the city, to announce the launch of the film.
On the large-scale billboard, eerie eyes behind the mask become visble when night falls.
Targeted ads that teach.
We created ads that taught iPhone owners how to recreate moments from the film, using the phone's camera features.
Awards
D&AD
Graphite Pencil in Entertainment - Scripted Long Form (2023)
Andy Awards
Gold in Craft (2023)
Clio Awards
Shortlist in Film Craft - Direction (2023)
Ciclope Global
Gold in Direction over 180 seconds (2022)
One Asia Creative Awards
Gold in Direction (2023)
Bronze in Branded Video & Film (2023)
Ciclope Asia
Grand Prix (2022)
Agency of the Year (2022)
Shots Awards Asia Pacific
Gold in Direction - Above 3 min (2023)
Gold in Cinematography - Above 2 min (2022)
Ciclope Asia
Grand Prix (2022)
Agency of the Year (2022
Cannes Lion
Shortlist in Film Craft - Direction (2023)
The One Show Global
Merit in Branded Entertainment Full Length Video - Single (2023)
The Webby Awards
Winner in Advertising, Media & PR - Best Use of Video/Moving Image (2023)
Nominee in Advertising, Media & PR - Video Ad Longform (2023)
Nominee in Advertising, Media & PR - Branded Content (2023)
AWARD Awards
Silver in Film Art Direction, Individual (2023)
Bronze in Cinematography - Branded Content and Entertainment (2023)
Bronze in Branded Content and Entertainment - Non-Fiction Film 5-30min, Individual (2023)
Spikes Asia
Gold in Film Craft Production - Direction (2023)
Silver in Film Craft Production - Cinematography (2023)
Bronze in Culture & Context - Cultural Insight (2023)
Bronze in Branded Content and Entertainment - Film (2023)
Credits
Client — Apple / Agency — TBWA\Media Arts Lab Singapore, Thailand / Production House — Hub Ho Hin Bangkok
Director — Parkpoom Wongpoom / Director of Photography — Naruphol Chokanapitak / BTS Director — Pat Boonnitipat
Music & Sound design — Chatchai Pongprapaphan / Stills Photographer — Oatjo Sasidis Sasisakulporn
FIlm Art Production House — Chamni's Eye / Film Art Photographer — Bee Wongki-la
© Pimwadee Lai