WEB ADS
Apple
Testimoji
Real 'Switcher' stories from ex-Android, now-iPhone users.
We used authencity, charm and unscripted testimonials of ex-Android users to disarm and convince existing ones to make the switch from Android to iPhone.
With iPhone, Luknam makes a comeback as a top-ranked gamer.
With iPhone, Hmoo never loses out on an online bid.
In their own words, with their Memoji likeness & actual voices.
Told in the style of animated Memojis, each story is relatable, playful and authentic. Pieced together from hours of interview content, where the ex-Android users clued us in on all the reasons they love iPhone.
With iPhone, Game's fear of gravity is unfounded.
With iPhone, Few's photography skills goes up a notch.
With iPhone, Ice's life is a breeze.
Credits
Client — Apple / Agency — TBWA\Media Arts Lab Singapore, Thailand
Director — Wenhao Tan / Animation Studio — Fin Design + Effects
© Pimwadee Lai