DIGITAL / DATA-DRIVEN
Uber
Year With Uber 2016
Your year in rides.
Uber has become an everyday utility, its service taken for granted. To show Uber's appreciation for and find a way to connect with its riders, we told a simple, yet personal story about how they moved in 2016.
An experience generated on the fly.
A mobile-first experience was created; WebGL was used to turn riders' trip data into an engaging year-in-review experience.
Personal, shareable stats about the way you ride.
A personalized calling card and 'Rider type' was dynamically generated in real-time for users to share on social media at the end of their experience.
2016's success paved the way for 2017's experience.
The success of this pilot gave way to the following year's data-driven digital campaign; a technological feat that launched in 11 markets.
Awards
The Drum Creative Awards
Design Work of the Year, APAC (2017)
Shorty Awards
Finalist in Data Visualization (2017)
Campaign Creative Tech Awards
Bronze in Most Creative Personalization (2017)
The Markies
Second Runner-up (2017)
Effies Singapore
Finalist in Digitally-led Idea (2017)
Credits
Client — Uber / Agency — R/GA Singapore
© Pimwadee Lai