BRANDING
Singlife
Rebrand
A new identity for the connected financial solution.
Singapore Life, a digital life insurer, expanded their product line to offer more than just life insurance and are now positioned to reshape the industry.
But their current brand identity was a far cry from their new aspirations. They needed a new identity - a connected brand system. One that better reflects their new role and can help them compete with other next gen brands.
Old logo
New logo
A flexible design system, as agile and adaptive as the brand's offerings.
We transformed Singapore Life to Singlife, designing their brand architecture, mission and active purpose. We developed a flexible design system that scaled effortlessly across digital and physical experiences.
Visually representing this was the "burst". A symbol of energy that can be harnessed, reshaped and directed.
Redesigning Singlife's visual, verbal and experiential identity.
The project covered a complete, connected redesign of their visual, verbal and experience pillars - all completed in less than 12 weeks. Resulting in a 31% conversion rate of 7k in-app customers totaling to $1.5M AUM in 90 days since launch.
Credits
Client — Singlife / Agency — R/GA Singapore
© Pimwadee Lai